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Drivers of Brand Extension Success: What Really Matters for Luxury Brands - Albrecht - 2013 - Psychology & Marketing - Wiley Online Library
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The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
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The Effects of Direct and Associative Brand Extension Strategies on Consumer Response to Brand Extensions | ACR
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Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
Prada's 'Vibe Shift' Could Be a Turning Point For Luxury Marketing in China | Jing Daily